MSK-IX / News / MSK-IX representatives present customer support measures
April 12, 2022

MSK-IX representatives present customer support measures

Head of the MSK-IX regional development projects Konstantin Stepanov and Medialogistika Director Grigory Kuzin shared their priorities in the new reality with the participants in the TTS 2022 conference.
MSK-IX representatives present customer support measures
MSK-IX representatives present customer support measures

In his presentation, Konstantin Stepanov briefed the audience about the company’s current indices and key services.

MSK-IX currently has contracts with over 800 entities that use various services offered by the platform. The network, connected to 575 unique ASNs, covers the entire country, from St. Petersburg to Vladivostok, so the company focuses its efforts on improving the quality of its services and expanding its offering.

The basic service provided by MSK-IX for the past 27 years has been the provision of peering VLANs to which operators connect to exchange traffic.

Based on the distributed infrastructure, the Instanet platform was built to provide fast and reliable access to the networks and cloud services, while Medialogistika is a project dedicated to aggregation and terrestrial distribution of television signals with a portfolio of over 600 television channels.

The DNS hosting service is especially relevant in the current geopolitical situation. It allows for the storage and management of data about domain zones and internet resources.

MSK-IX also has two data centers in Moscow. One of them is located in the Kurchatov Institute, while the legendary M9 telephone station (MMTS-9) hosts the M9.PLUS site.

“MSK-IX has a large margin of safety both in terms of channel capacity and equipment in storage that is necessary for further development. We have decided that amid the current developments, we will not change our approach to price setting or adjust the cost of services. We are not going to make the lives of our clients harder and will remain a reliable partner for the participants in the MSK-IX network,” Konstantin Stepanov said.

Grigory Kuzin said that the current geopolitical situation and sanctions imposed by foreign countries forced the Medialogistika team to review its values and establish new development priorities. He emphasized four main areas of development.

The first one is to ensure that clients have consistent access to television signals. This objective has always been a priority for Medialogistika, which invested a good deal of money in the reservation of television signal delivery routes. Practice showed that this approach was completely justified.

Grigory Kuzin said that despite the new restrictions in interaction with foreign partners, clients of Medialogistika did not have any problems with receiving and transmitting television signals because all delivery channels were reserved and platform experts relocated clients to alternative routes, promptly and seamlessly.

The second area of development is security. Medialogistika used to focus mainly on protecting content from piracy. But now information security and protection from DDoS-attacks are the most pressing issues.

The Medialogistika project director reminded the audience that signal delivery via the open internet, even using the SRT protocol that is most suitable for this task, significantly increases the risk of breach. Therefore, if there is the technical capacity, it is always best to use the more protected private fiber optic networks.

The third area of activity is the preservation of the variety of television channels. In 2016-2017, Medialogistika prioritized expanding the list of channels in its catalog, and in the past two years it has no longer been a question because the platform had everything that operators needed. Now, given that some foreign channels have left Russia, it is important to make up for the losses and preserve the range.

The Medialogistika catalog features some 600 television channels, including all foreign broadcasters operating in Russia. When some of them, for instance, Discovery, left the market, the list lost some 5 percent of channels. However, the platform is constantly working to add new channels and some 3 percent of the lost channels have been made up for. In the period since the start of April alone, several new channels have appeared on the list, for instance, KinoLiving and SuperGeroi. The Boxing TV channel and Medialogistika signed an exclusive agreement on terrestrial broadcasting. The channel tested delivery platforms by various companies, but eventually chose Medialogistika.

The fourth priority is to hold service prices down. It was important for Medialogistika to create the best possible offer at a competitive price. At the same time, only the most advanced and high-quality engineering and software solutions by market leaders are used in the building of the platform. Recently, even the price of regular servers has gone up, let alone the specialized equipment and software. Given all that, Medialogistika has still not increased its prices yet.

“Our expenses are increasing but we deliberately avoid raising prices and will hold them down for as long as possible. I hope it will help our clients to survive and develop in these difficult times,” Grigory Kuzin said.

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