Mediabaza launches special New Year content collection for broadcasters
With broadcasters, aggregators, and streaming platforms already preparing their festive lineups, Mediabaza is positioning itself as a key hub for the rapid exchange of seasonal content and streamlined deal-making between rights holders and buyers.
At the heart of the initiative is the New Year’s Collection: a specially curated section designed as a one-stop resource for program directors. The catalog features movies, animated titles, culinary and entertainment shows, and short interstitial content, all tailored to the New Year and Christmas holidays.
“Planning for New Year broadcasting is already well underway, and it is vital for copyright holders not to miss this peak period of demand. Mediabaza ensures direct and efficient contact between content providers and buyers. We invite all rights holders with holiday projects to seize this opportunity,” Director of MSK-IX Medialogistika project Grigory Kuzin noted.
The catalog already showcases a diverse range of offers. Highlights include large concerts and shows from Belteleradiokompaniya, festive programming and documentaries from Media Telecom, educational projects from Russian Travel Guide, and the New Year’s Workshop interprogram from STREAM. Feature-length family films such as Pororo the Little Penguin: New Year’s Adventures and A Sudden Case of Christmas are also available for holiday broadcasting.
