Medialogistika expands portfolio with six new TV channels
The new additions include channels for family and children’s viewing, as well as specialized sports and educational programming. Notably, Medialogistika serves as the exclusive terrestrial delivery operator for several of these channels.
In the family and children’s segment, the platform has added TARARAM!, broadcasting the legendary children’s TV series anthology Yeralash 24/7, and MiniJam, an HD entertainment channel featuring ad-free, age-appropriate animated series designed for young viewers to explore the world safely. Medialogistika holds exclusive terrestrial delivery rights for both channels.
Sports offerings have been bolstered by three new additions: SFT Fight Club, dedicated to Brazilian MMA and K1 under the Standout Fighting Tournament (SFT) organization; Start Basket, focused on basketball, with coverage of leagues including Spain’s Liga ACB, Germany’s BBL, and the Champions League, as well as VTB United League; and Moto Drive, a sports and entertainment channel centered on motorcycle culture, travel, and motorsport. SFT Fight Club is also distributed exclusively via Medialogistika.
Additionally, the platform has incorporated LenTV24, a St. Petersburg-based channel that has provided news, analysis, and cultural programming on Northwestern Russia since 1994.
All six channels are available for order, including licensing documentation, via the Mediabaza B2B marketplace, enabling operators to seamlessly integrate them into their networks.
“We continuously expand our portfolio so operators can source all necessary content from a single provider. Adding six new channels – some with exclusive distribution rights – strengthens our value proposition. Crucially, this content, from combat sports to children’s cartoons, is already accessible for order and licensing via our Mediabaza B2B marketplace, simplifying and accelerating the process for partners,” said Grigory Kuzin, Director of the MSK-IX Medialogistika project.
