New Year’s update for Mediabaza: Media license digitalization

Throughout 2025, MSK-IX has gradually moved to the digital registration of television channel delivery licenses for the Russian media industry. As of the end of December, the project integrating copyright holders, media operators and technological partners is fully launched.

In a key digitalization step, Mediabaza released a platform update on December 24. Now the system uses a legacy model, by automatically drafting license extensions based on the current licenses and their key parameters. Market participants can modify their data online and confirm extension immediately.

These new features are particularly in demand at year-end since a significant part of licenses expire on December 31. The digitalization has shortened the document cycle, with many procedures that previously took several weeks now being completed within one business day. Medialogistika was the first to implement the new system by setting up automatic notifications and seamless signal delivery extension.

“Mediabaza is shaping an integrated digital environment for all media industry stakeholders. This year marks a milestone as we have gradually transferred license issuance, extension and registration online. Being a continuity-sensitive infrastructure, Medialogistika was the first to benefit from this digital service in its routine operations. The launch of this digital registry will improve regulation transparency and streamline partner-to-partner communication by creating a new operational standard for the market in general,” MSK-IX Director of Media Platforms Grigory Kuzin commented.

The integrated digital license registry runs on the Mediabaza platform and is available to Russian media companies online. The service offers fully automated document management for legal television signal delivery on paid TV networks.