Content collections for February 23 and March 8 are now available on Mediabaza
Men’s content for February 23
In anticipation of Defender of the Fatherland Day, the platform has launched an extensive collection of documentary and feature projects. Belteleradiocompany has contributed several documentary series, including Little Heroes of the Great War, Partisan Frontier, and Brest: Heroes of the Outpost, all dedicated to the lives and destinies of those who fought in the Great Patriotic War.
A major premiere for the Russian market is the war drama Survive and Reach (VSV Film Company), which recounts a rescue mission led by partisan Matryona Volskaya.
Male audiences may also be drawn to titles from the Kazakhstani company Movie Service, including the historical epic Dawn of the Great Steppe, which explores the rise of the Kazakh Khanate, as well as the contemporary action dramas The Sixth Post and Kazbat, both based on real events from recent history.
K-dramas and lifestyle content for March 8
The International Women’s Day collection highlights the fastest-growing market segments. A substantial part of the package is dedicated to South Korean and Chinese dramas, including Chunhwa Love Story, Brewing Love, and A Journey to Love, designed to engage and retain a loyal audience of Asian drama fans.
Klyuch TV also debuted its content on Mediabaza, presenting a lifestyle lineup that features the culinary shows Around Taste and Around Taste. Battle of the Millionaires, as well as the entertainment program Capsule, which helps viewers plan a festive menu and select the perfect outfit.
To address growing demand for nostalgic content, the collection also features classic Brazilian favorites, including the remake of Simplemente María, Family Ties, and Avenida Brasil, all of which continue to resonate with a broad audience.
“Thematic collections respond to the market’s need for faster programming solutions. During peak seasons, broadcasters require reliable, high-quality content across a wide range of genres – from documentaries to popular romantic comedies – readily available. Our mission is to aggregate the strongest offers from rights holders and streamline the entire process for operators, broadcasters, and online platforms, from concept selection to rights acquisition,” said Grigory Kuzin, Director of Media Platforms at MSK-IX.
